+1(323)689-1506 support@essayhubmarket.com

Looking for help with an assignment? Connect with an assignment Expert Now!

What is NIKE’s brand strategy, personality, and brand position?

Instructions

In today’s class, individuals were broken out into one of four groups to work on one of the following questions:

Group 1: What is NIKE’s brand strategy, personality, and brand position? Who are their top three competitors and how do they differentiate their products? 

Group 2: Create a FULL SWOT Analysis of NIKE 

Group 3: Create a PESTEL analysis of NIKE 

Assignment Part I 

Depending upon the group you were in for this week’s assignment, submit what was required for your group, whether you were in the group working on the SWOT, PESTEL, or answering the questions given. You can use the materials your group came up with and you should include your own research, thoughts, and insights, expanding upon what your group did.

Assignment Part II 

Please answer the following questions in clear, concise, and detailed paragraph format (thinking this will be a one-page summation):

Nike is considered to be one of the most recognized and reputable brands in the world. In the case that was assigned for this week, the focus was on Nike’s brand activism and the use of Colin Kaepernick. For those who haven’t yet seen the Dream Crazier video, I encourage you to watch it before writing your summation. The key message in the ad was “Believe in something, even if it means sacrificing everything”. This isn’t the first time Nike has taken a stand by using its brand as a message for activism whether focused on ageism, women’s rights, racism, or a host of other social ills. At the time of its release, there was great debate about whether Nike should continue to use Colin as part of their advertising or if they should “fire him” as a result of his taking a knee or seat at the presentation of the national anthem before sporting events. Nike was faced with a tough decision as the controversy around Colin was occurring while they were negotiating a contract with the NFL. There were many opposing viewpoints on the debate at the time with some feeling as though Nike should refrain from using him, while others thought the messaging and use of him as an ambassador was spot on.

Fast forward to today, with the events happening around the country, and around the globe in support of Black Lives Matter and overall a message of anti-racism. Nike just released its “For Once Don’t Do It” campaign (https://www.youtube.com/watch?v=drcO2V2m7lw ), making exceptional use of their brand statement “Just Do It” which has been around since 1988 in this new campaign.

Question 1

In your opinion and in light of what has happened over this past summer do you think Nike made the right decision to use Colin?

Question 2

Do you think they should continue to use their brand for activism or do you think they should refrain from doing so? 

You need to support your opinion with reasoning and you also need to include what Nike’s brand strategy, brand message, and brand position are and how that influenced your opinion. 

Case: 30 Points

Quality of Content and Detail for Part I and II: 25 points Grammar/Spelling/Punctuation: 5 points

Get a Quick Quote

Approximately 250 words
Total price (USD) $: 10.99

Reviews from Clients who Ordered From Us:

Kate Hogan

They are my go to assignment helper and have been a great help. Thank you!

Sheena easton

I`ve been working with this website for over a year! Here`s what I liked the most about them. First, quality of writing (creative and with catchy titles).

Our Benefits

Get your essay writing needs completed by us and enjoy these and more benefits:

Fast

Whether you have a last minute discussion post due in a couple of hours or the last day in class and you totally forgot to work on that research paper, we always put everything aside to save your grade

Custom Essay

Our qualified team of experts have access to varied online library databases to help with recent and well researched tools that help in writing your paper to deliver a profound research that earns you a stellar grade

80+ Subjects

We do not turn down any type of work. We have qualified writers holding bachelors, graduate and Doctoral certificates matched with skill and expertise. Get help with homework acroos varied subject

Real Time Tracking

We have a user friendly interface to help you track the progress on your order from your client portal. Additionally, with each and every step, you will get notified on the status of your paper to give you an easy time to do other kinds of stuff

Order Our Custom Essay Writing Service

1. Making an Order Tip and Tricks

  • Choose the type of assignment, topic, subject, length, and deadline for your paper.
  • Indicate the following order parameters: service, chosen writer level, number of cited sources, and citation style.
  • Add your document or provide instructions for paper in a specific form.
Image showing step 1 of making an order
Image showing how to make payment for your order

2. Tips and Tricks for Choosing the Right Writer

  • Log in using your email address or your Facebook account.
  • A list of suitable writers will be offered to you. Before making a selection, you can read testimonials or engage in a Live Chat with authors.
  • Check your balance and, if necessary, add funds to your account. Here you will also find exclusive bargains.
  • Put money into the account of the chosen writer.

3. Tips and Tricks for Supervising the Writing Process

  • Get the chance to keep track of the process and connect with your writer.
  • If required, include updated instructions.
  • Have a conversation with your author.
Image showing how to supervise writing process
Image showing how to download your completed results

4. Tips and Tricks to Enjoy the Results

  • You will receive the paper. You have the option of requesting modifications if they are required. Before giving it back to the writer, make a list of the adjustments that need to be made.
  • Accept the paper and send the money to the author.
  • Rate your writer, submit your request, then sit back and enjoy the results.

How can we even make your school life easier with our services?

We always strive to provide the best techniques and skills that help your essay a stellar paper. We have achieved this through the years by offering features such as:

Progressive Delivery

Your order is assigned to a writer who delivere’s your bulk research projects in small chunks and making edits upon feedback from the professor

Native Writers

Our writers are varied across different coutnries such s Canada, Australia, U.K and the United States. Request a native speaker writer to help you ace that paper

Powerpoint slides & other visuals

Order a visual such as Powerpoint to better expound your research paper at $10 per slide including speaker notes

Top rated writers

Order from among the top 10 rated writers at no extra cost