A competitor with a similar product (Like Target) as the company I have chosen has come into the market. Employees at the company are worried about job security and the viability of the product, and its overall affect on the company if it fails. There was a recent jump in the stock prices of your company. The CIO is questioning whether the valuation of the company is accurate or not. The CEO and CFO turn to you once again to do the background research and present on what you find. Conduct a business valuation on the company. You may choose to conduct:
An Income approach,
A Market approach or
an Asset (or cost) approach.
Then, create a presentation and report for the leadership team.